In a time when cultural organisations are being called upon to do more with less, and to speak to more people with greater care, AR and volumetric video offer a path forward. Not by replacing what’s already there, but by expanding what’s possible—story by story, place by place.

Technologies are not an end in themselves. They’re a means of deepening the museum’s mission: to educate, to provoke, to include. They enable institutions to honour the physicality and authenticity of their collections while reaching toward the future.

Volumetric video and extended reality (XR) technologies are reshaping how we preserve and engage with cultural heritage and the performing arts. This article from Digital Frontier by Charlotte Krol explore how capturing spaces, objects and now human performances in 3D, and allowing them to be experienced through augmented reality (AR) projects like OPUS – The Next Stage, is opening up new possibilities for immersive storytelling. These emerging technologies not only enhance audience engagement but also offer cultural institutions new ways to preserve site-specific art forms and explore innovative business models. As we look to the future, volumetric video has the potential to transform how we experience and share our cultural stories.

Celebrating Collaboration: Thank you to the wonderful team, partners and artists working with This Great Adventure to make The Next Stage a reality.

this great adventure have successfully applied for a highly competitive Creative Catalyst 2023 grant from Innovate UK to develop a pioneering new project that brings world-class artists and new media together to create “a new art form at the crossroads of future performing arts and technology”.

IHF is the first output from the new Collaborative Project Framework developed in collaboration between this great adventure and Cardiff University. Students develop valuable skills in creative develop and digital storytelling, and industry partners are able to explore new ideas and approaches that can feed back into their business.

New technologies are changing how and where we can create, share, and access storytelling experiences. this great adventure combines creative methdologies with cutting edge technology to support diverse clients to achieve their community engagement and digital storytelling goals.

Lichfield Time Travellers - Historical holograms and augmented reality bring the characters and stories of the city to life. Download the app for free and discover a new way to explore Lichfield.

New City Centre AR Trail experience coming soon in Lichfield. this great adventure are working with Lichfield District Council and a range of local partners (researchers, museums, actors and experts) to design and produce an interactive augmented reality trail through the City centre, bringing the history of Lichfield and its people to life.

You can play the Fleetwood Festive AR Trail at home for the first time - simply download the AR Markers and scan them using the Wyre AR Trails app, it’s totally free and fun for all the family even if you’ve never been to Fleetwood before.